On-Page SEO really isnt that important.
It never fails to amaze me when I see webmasters pouring over every snippet of text on the page and trying to insert target keywords here, there and everywhere and all the while ignoring the most important factor: the user.
So-called SEO factors like Keyword Density will not give you that extra significant boost you are looking to achieve in the Search Engine Results Pages (SERPs) – when it comes to acquiring extra visibility in search, the optimal strategy will always be content development combined with an aggressive and focussed link building campaign.
However, despite not being significantly weighted by Google, on-page factors still can play a role and if you want to leverage that extra visibility in search, then you certainly need to pay attention to them.
One of the more heavily weighted on-page factors is the page title – page titles should be no longer than 65 characters in length, including whitespace, and should also feature a selection of target keywords.
Keyword prominence (how closely the particular keyword features towards the beginning of the title) may also play a part. Each page title should also be unique.
If youre to focus on one on-page factor, it should certainly be your page titles.
The Meta Description is NOT a direct ranking factor – what it is however, is a sales pitch for your website.
Ideally, the Meta Description should be no longer than 165 characters in length, including whitespace, and should feature a call to action like “visit”, “buy”, “find” or “get”.
ALT text is a ranking factor in Google Image Search, it may also give your web page a slight relevance boost.
The one thing you need to concentrate on with ALT text is simply inserting a target keyword (remember, ALT text is used to help Google understand what the image is “all about”).
URLs should be as “search engine friendly” as possible – this means that when you look at your URL, you should be able to understand what the page is about prior to actually clicking on the link.
The only thing you need to focus on with URLs is inserting target keywords (preferably separated by hyphens).
The header is one of the final on-page SEO factors you need to consider when optimising your content.
As above, the simple solution is to make your headers descriptive and to insert a target keyword (where relevant).
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